| Advertising, promotion, and other aspects of integrated marketing communications JC Andrews, TA Shimp Cengage Learning, 2018 | 2022 | 2018 |
| In search of the marketing imagination: Factors affecting the creativity of marketing programs for mature products J Andrews, DC Smith Journal of marketing research 33 (2), 174-187, 1996 | 949 | 1996 |
| A framework for conceptualizing and measuring the involvement construct in advertising research JC Andrews, S Durvasula, SH Akhter Journal of advertising 19 (4), 27-40, 1990 | 859 | 1990 |
| Consumer generalization of nutrient content claims in advertising JC Andrews, RG Netemeyer, S Burton Journal of marketing 62 (4), 62-75, 1998 | 461 | 1998 |
| Cross‐cultural generalizability of a scale for profiling consumers' decision‐making styles S Durvasula, S Lysonski, JC Andrews Journal of Consumer Affairs 27 (1), 55-65, 1993 | 458 | 1993 |
| Effects of involvement, argument strength, and source characteristics on central and peripheral processing of advertising JC Andrews, TA Shimp Psychology & Marketing 7 (3), 195-214, 1990 | 435 | 1990 |
| Assessing the cross-national applicability of consumer behavior models: A model of attitude toward advertising in general S Durvasula, JC Andrews, S Lysonski, RG Netemeyer Journal of Consumer Research 19 (4), 626-636, 1993 | 433 | 1993 |
| A cross-cultural comparison of consumer ethnocentrism in the United States and Russia S Durvasula, JC Andrews, RG Netemeyer Journal of International Consumer Marketing 9 (4), 73-93, 1997 | 429 | 1997 |
| The dimensionality of beliefs toward advertising in general JC Andrews Journal of advertising 18 (1), 26-35, 1989 | 382 | 1989 |
| Electronic cigarettes for smoking cessation: a systematic review M Malas, J van der Tempel, R Schwartz, A Minichiello, C Lightfoot, ... Nicotine and Tobacco Research 18 (10), 1926-1936, 2016 | 329 | 2016 |
| Understanding how graphic pictorial warnings work on cigarette packaging J Kees, S Burton, JC Andrews, J Kozup Journal of Public Policy & Marketing 29 (2), 265-276, 2010 | 317 | 2010 |
| Are some comparative nutrition claims misleading? The role of nutrition knowledge, ad claim type and disclosure conditions JC Andrews, S Burton, RG Netemeyer Journal of Advertising 29 (3), 29-42, 2000 | 304 | 2000 |
| The effects of nutrition package claims, nutrition facts panels, and motivation to process nutrition information on consumer product evaluations SB Keller, M Landry, J Olson, AM Velliquette, S Burton, JC Andrews Journal of Public Policy & Marketing 16 (2), 256-269, 1997 | 293 | 1997 |
| Is simpler always better? Consumer evaluations of front-of-package nutrition symbols JC Andrews, S Burton, J Kees Journal of Public Policy & Marketing 30 (2), 175-190, 2011 | 270 | 2011 |
| Covert marketing unmasked: A legal and regulatory guide for practices that mask marketing messages RD Petty, JC Andrews Journal of public policy & marketing 27 (1), 7-18, 2008 | 227 | 2008 |
| Understanding adolescent intentions to smoke: An examination of relationships among social influence, prior trial behavior, and antitobacco campaign advertising JC Andrews, RG Netemeyer, S Burton, DP Moberg, A Christiansen Journal of marketing 68 (3), 110-123, 2004 | 191 | 2004 |
| Motivation, Ability, and Opportunity to Process Information: Conceptual and Experimental Manipulation Issues. JC Andrews Advances in consumer research 15 (1), 1988 | 178 | 1988 |
| Defining, operationalizing, and using involvement in advertising research: A review DD Muehling, RN Laczniak, JC Andrews Journal of Current Issues & Research in Advertising 15 (1), 21-57, 1993 | 177 | 1993 |
| Tests of graphic visuals and cigarette package warning combinations: implications for the framework convention on tobacco control J Kees, S Burton, JC Andrews, J Kozup Journal of Public Policy & Marketing 25 (2), 212-223, 2006 | 169 | 2006 |
| Rethinking the effect of perceived fit on customers’ evaluations of new products DC Smith, J Andrews Journal of the academy of marketing science 23, 4-14, 1995 | 158 | 1995 |
