Anne-Sophie I. Lenoir
Anne-Sophie I. Lenoir
PhD Candidate in Marketing, Rotterdam School of Management, Erasmus University
Verified email at rsm.nl
Title
Cited by
Cited by
Year
The impact of cultural symbols and spokesperson identity on attitudes and intentions
ASI Lenoir, S Puntoni, A Reed II, PWJ Verlegh
International Journal of Research in Marketing 30 (4), 426-428, 2013
242013
What shall I call thee? The impact of brand personality on consumer response to formal and informal address
ASI Lenoir, S Puntoni, SMJ van Osselaer
ACR North American Advances, 2014
42014
Are Your Talking to Me?
AS Lenoir
12015
Consumer responses to ethnic targeted marketing
AS Lenoir, S Puntoni
RSM Discovery-Management Knowledge 17 (1), 16-17, 2014
2014
Anne-Sophie Lenoir: Ethnic marketing-One size does not fit all
AS Lenoir
2014
Generational Status As a Boundary Condition For Minority Targeting Strategies
ASI Lenoir, S Puntoni, A Reed II, P Verlegh
ACR North American Advances, 2013
2013
Intern. J. of Research in Marketing
ASI Lenoir, S Puntoni, A Reed II, PWJ Verlegh
2013
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