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Claudio Hoffmann Sampaio
Claudio Hoffmann Sampaio
Professor e Pesquisador de Marketing, PUCRS
E-mail confirmado em pucrs.br - Página inicial
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Customer engagement in social media: a framework and meta-analysis
F de Oliveira Santini, WJ Ladeira, DC Pinto, MM Herter, CH Sampaio, ...
Journal of the Academy of Marketing Science 48, 1211-1228, 2020
3822020
Apps for mobile banking and customer satisfaction: a cross-cultural study
CH Sampaio, WJ Ladeira, FDO Santini
International Journal of Bank Marketing 35 (7), 1133-1153, 2017
1972017
Student satisfaction in higher education: A meta-analytic study
FO Santini, WJ Ladeira, CH Sampaio, G da Silva Costa
Journal of Marketing for Higher Education 27 (1), 1-18, 2017
1922017
A pesquisa survey em artigos de marketing nos Enanpads da década de 90
MG Perin, CH Sampaio, LMS Froemming, FB Luce
Anais do XXIV ENANPAD, 2000, Brasil., 2000
1422000
The brand experience extended model: a meta-analysis
F de Oliveira Santini, WJ Ladeira, CH Sampaio, DC Pinto
Journal of Brand Management 25, 519-535, 2018
1162018
Pesquisa científica da área de marketing: uma revisão histórica
CH Sampaio, MG Perin
Revista de Administração Contemporânea 10, 179-202, 2006
972006
An analysis of the influence of discount sales promotion in consumer buying intent and the moderating effects of attractiveness
FO Santini, CH Sampaio, MG Perin, VA Vieira
Revista de Administração (São Paulo) 50, 416-431, 2015
962015
Performance empresarial: uma comparação entre indicadores subjetivos e objetivos
MG Perin, CH Sampaio
Encontro Nacional da Associação Nacional dos Programas de Pós-Graduação em …, 1999
961999
Marketing metrics: Insights from Brazilian managers
CH Sampaio, C Simões, MG Perin, A Almeida
Industrial Marketing Management 40 (1), 8-16, 2011
952011
Students' trust, value and loyalty: evidence from higher education in Brazil
CH Sampaio, MG Perin, C Simões, H Kleinowski
Journal of Marketing for Higher Education 22 (1), 83-100, 2012
922012
Antecedents and consequences of impulse buying: a meta-analytic study
FDO Santini, WJ Ladeira, VA Vieira, CF Araujo, CH Sampaio
RAUSP Management Journal 54, 178-204, 2019
902019
Modeling antecedents of student loyalty in higher education
MG Perin, CH Sampaio, C Simões, RP De Pólvora
Journal of marketing for higher education 22 (1), 101-116, 2012
902012
A meta-analysis of the antecedents and consequences of satisfaction in tourism and hospitality
WJ Ladeira, FO Santini, CF Araujo, CH Sampaio
Journal of Hospitality Marketing & Management 25 (8), 975-1009, 2016
872016
Intervenientes na transferência de tecnologia universidade-empresa: o caso PUCRS
L Closs, G Ferreira, C Sampaio, M Perin
Revista de Administração Contemporânea 16, 59-78, 2012
872012
Meta-analysis of the long-and short-term effects of sales promotions on consumer behavior
FO Santini, VA Vieira, CH Sampaio, MG Perin
Journal of Promotion Management 22 (3), 425-442, 2016
822016
Orientação para o mercado, porte empresarial e performance
MG Perin, CH Sampaio
RAE-Revista de Administração de Empresas 44 (3), 76-88, 2004
742004
Planejamento estratégico
CH SAMPAIO, MG PERIN
Porto Alegre, Ed. SEBRAE/RS 3, 2004
742004
The moderating effect of managers' leadership behavior on salespeople's self-efficacy
VA Vieira, MG Perin, CH Sampaio
Journal of Retailing and Consumer Services 40, 150-162, 2018
672018
Tourists' perceived value and destination revisit intentions: The moderating effect of domain‐specific innovativeness
F de Oliveira Santini, WJ Ladeira, CH Sampaio
International Journal of Tourism Research 20 (3), 277-285, 2018
632018
Fatores visuais de design e sua influência nos valores de compra do consumidor
CH Sampaio, G Sanzi, LA Slongo, MG Perin
Revista de administração de empresas 49, 373-386, 2009
582009
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Artigos 1–20