| The influence of corporate social responsibility on employee satisfaction SR Barakat, G Isabella, JMG Boaventura, JA Mazzon Management decision 54 (9), 2325-2339, 2016 | 254 | 2016 |
| Intentions to purchase food through the internet: Developing and testing a model F Quevedo-Silva, O Freire, D de Oliveira Lima-Filho, MM Brandão, ... British Food Journal 118 (3), 572-587, 2016 | 76 | 2016 |
| Influence of discount price announcements on consumers' behavior G Isabella, A Pozzani, V Chen, M Gomes RAE - Revista de Administração de Empresas 52 (6), 657-671, 2012 | 70 | 2012 |
| Do Digital Wallets as a Payment Method Influence Consumer in Their Buying Behavior? FDAB Braga, G Isabella, JA Mazzon ENANPAD, 2013 | 50 | 2013 |
| Culture differences, difficulties, and challenges of the neurophysiological methods in marketing research G Isabella, JA Mazzon, A Dimoka Journal of International Consumer Marketing 27 (5), 346-363, 2015 | 40 | 2015 |
| Impacts of product type and representation type on the perception of justice and price fairness G Isabella, JA Mazzon, A Dimoka Journal of Business Research 81, 203-211, 2017 | 38 | 2017 |
| Efeitos das estratégias de marketing de compras coletivas sobre o comportamento impulsivo SEF Dias, RM Dos Santos, V Martins, G Isabella ReMark-Revista Brasileira de Marketing 13 (3), 138-151, 2014 | 36 | 2014 |
| Developing a holistic understanding of consumers’ experiences: An integrative analysis of objective and subjective elements in physical retail purchases M Dalmoro, G Isabella, SO Almeida, JP dos Santos Fleck European Journal of Marketing 53 (10), 2054-2079, 2019 | 34 | 2019 |
| The effect of facial expression on emotional contagion and product evaluation in print advertising G Isabella, VA Vieira RAUSP Management Journal 55, 375-391, 2020 | 22 | 2020 |
| Another driver of the Brazilian fuel ethanol supply chain: the consumers' preferences G Isabella, ASO Yu, AM Silva, AL Pegetti Revista de Administração (São Paulo) 52, 304-316, 2017 | 18 | 2017 |
| 40 anos do Programa de Alimentação do Trabalhador: conquistas e desafios da política nutricional com foco em desenvolvimento econômico e social JA Mazzon, FMO Barros, FA Zilveti, G Isabella, HC Carvalho, JA Marques, ... Edgard Blücher, 2016 | 16 | 2016 |
| Emotional contagion and socialization: Reflection on virtual interaction G Isabella, HC Carvalho Emotions, technology, and behaviors, 63-82, 2016 | 15 | 2016 |
| A influência do constrangimento do consumidor no processo de compra G Isabella, LSG Barros, JA Mazzon Revista de Administração Contemporânea 19, 626-648, 2015 | 13 | 2015 |
| Corporate Social Responsibility and High and Low Income Customers: Different Perceptions of Benefit, Value, Price and Purchase Quintão, I Ronan, Giuliana Academy of Marketing Science Annual Conference, 2012 | 11 | 2012 |
| Modelo de suscetibilidade para a cultura de consumo global M Hernani-Merino, JA Mazzon, G Isabella Revista brasileira de gestão de negócios 17, 1212-1227, 2015 | 9 | 2015 |
| How songs from growing up and viewers' attachment styles affect video ads' effectiveness CJS Lourenço, G Isabella, W Verbeke, K Vo, A Dimoka, RP Bagozzi Psychology & Marketing 40 (1), 209-233, 2023 | 8 | 2023 |
| The influence of board structure and ownership concentration on GRI reporting KMC Mascena, SR Barakat, G Isabella, AA Fischmann Revista Brasileira de Gestão de Negócios 22, 608-627, 2020 | 8 | 2020 |
| The impact of global perceived quality on the behaviour of automobile’s consumers GQ Souki, RLP De Oliveira, G Isabella, JTM Silva Revista Brasileira de Marketing 17 (3), 429-443, 2018 | 8 | 2018 |
| A Promoção por meio de Panfletos e a Decisão de Compra do Consumidor: uma Pesquisa Quantitativa-Descritiva KS Lino, CC Santos, DB Santos, MM Matsumoto, PP Cardoso, ... Revista Brasileira de Pesquisas de Marketing, Opinião e Mídia, 2013 | 7 | 2013 |
| The promotion of Flyers and consumer purchase decision: A quantitative-descriptive research K Lino, CC Santos, DB Santos, M Matsumoto, P Cardoso, T Yamamoto, ... Brazilian Journal of Marketing, Opinion and Media research 13, 67-87, 2013 | 7 | 2013 |
Angelika DimokaC.T. Bauer College of Business, University of HoustonVerified email at bauer.uh.edu
