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Rajendran Sriram Murthy
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Interact with me on my terms: A four segment Facebook engagement framework for marketers
MA Hodis, R Sriramachandramurthy, HC Sashittal
Journal of Marketing Management 31 (11-12), 1255-1284, 2015
1182015
Case Version: Targeting college students on Facebook? How to stop wasting your money
HC Sashittal, R Sriramachandramurthy, MA Hodis
Harvard Business Review, 13, 2012
90*2012
Targeting college students on Facebook? How to stop wasting your money
HC Sashittal, R Sriramachandramurthy, M Hodis
Business Horizons 55 (5), 495-507, 2012
902012
The prowess and pitfalls of Bayesian structural equation modeling: Important considerations for management research
WR Stromeyer, JW Miller, R Sriramachandramurthy, R DeMartino
Journal of Management 41 (2), 491-520, 2015
572015
Consumer engagement: the role of social currency in online reviews
M Kesgin, R Murthy
Service Industries Journal, 2019
532019
Case Version: Entifying your brand among Twitter-using millenials
R Sashittal, Hemant C., Hodis, Monica A., and Sriramachandramurthy
Harvard Business Review, 2015
47*2015
Entifying your brand among Twitter-using millennials
HC Sashittal, MA Hodis, R Sriramachandramurthy
Business Horizons 58 (3), 325–333, 2015
472015
Residents as destination advocates: the role of attraction familiarity on destination image
M Kesgin, R Murthy
JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS, 2018
302018
Spyware and Adware
R Sriramachandramurthy, SK Balasubramanian, MA Hodis
24*
The Six Facets Model Of Technology Management: A Study In The Digital Business Industry
A Liao, CE Hull, R Sriramachandramurthy
International Journal of Innovation and Technology Management, 2013
212013
Making memories: a consumer-based model of authenticity applied to living history sites
M Kesgin, B Taheri, RS Murthy, J Decker, MJ Gannon
International Journal of Contemporary Hospitality Management, 2021
192021
Is Your Brand a Living Entity?
HC Sashittal, MA Hodis, R Sriramachandramurthy
MIT Sloan Management Review 55 (3), 95-96, 2014
172014
Profiling food festivals by type, name and descriptive content: A population level study
M Kesgin, R Murthy, R Lagiewski
British Food Journal 124 (2), 530-549, 2022
132022
Looking inside the black box of growth efforts in declining small firms: The role of growth factors, planning, and implementation
R DeMartino, R Sriramachandramurthy, JC Miller, JN Angelis
Entrepreneurial Growth: Individual, Firm, and Region, 265-296, 2015
132015
Why is Apple Cool? An Examination of Brand Coolness and its Marketing Consequences
R Sriramachandramurthy, MA Hodis
American Marketing Association Summer Educators Conference, 2010
102010
Entrepreneurial growth: individual, firm, and region
JA Katz, AC Corbett, A McKelvie
Emerald Group Publishing, 2015
62015
What's Cool? Examining Brand Coolness and It's Consequences
R Sriramachandramurthy
62009
R&D Dynamic Capabilities in a Changing Regulatory Context
J Ettlie, O Muammer, R Murthy
IEEE Transactions on Engineering Management 70 (1), 98-111, 2021
32021
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
L Robinson Jr
Springer, 2014
32014
Better angry than afraid: the case of post data breach emotions on customer engagement
JN Angelis, RS Murthy, T Beaulieu, JC Miller
IEEE Transactions on Engineering Management, 2022
12022
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