| Quality and value in the consumption experience: Phaedrus rides again MB Holbrook, KP Corfman Perceived quality 31 (2), 31-57, 1985 | 1414 | 1985 |
| When do price promotions affect pretrial brand evaluations? P Raghubir, K Corfman Journal of Marketing research 36 (2), 211-222, 1999 | 541 | 1999 |
| Models of cooperative group decision-making and relative influence: An experimental investigation of family purchase decisions KP Corfman, DR Lehmann Journal of Consumer Research 14 (1), 1-13, 1987 | 394 | 1987 |
| Is happiness shared doubled and sadness shared halved? Social influence on enjoyment of hedonic experiences R Raghunathan, K Corfman Journal of Marketing Research 43 (3), 386-394, 2006 | 354 | 2006 |
| Informational properties of anxiety and sadness, and displaced coping R Raghunathan, MT Pham, KP Corfman Journal of Consumer Research 32 (4), 596-601, 2006 | 287 | 2006 |
| Values, utility, and ownership: modeling the relationships KP Corfman, DR Lehmann, S Narayanan Journal of Retailing 67 (2), 184, 1991 | 151 | 1991 |
| The importance of others' welfare in evaluating bargaining outcomes KP Corfman, DR Lehmann Journal of Consumer Research 20 (1), 124-137, 1993 | 132 | 1993 |
| Perceptions of relative influence: Formation and measurement KP Corfman Journal of Marketing Research 28 (2), 125-136, 1991 | 119 | 1991 |
| Comparability and comparison levels used in choices among consumer products KP Corfman Journal of Marketing Research 28 (3), 368-374, 1991 | 108 | 1991 |
| A little something for me and maybe for you, too: promotions that relieve guilt SN Lee-Wingate, KP Corfman Marketing Letters 21, 385-395, 2010 | 78 | 2010 |
| Sadness as pleasure-seeking prime and anxiety as attentiveness prime: The “different affect–different effect”(DADE) model R Raghunathan, KP Corfman Motivation and Emotion 28, 23-41, 2004 | 75 | 2004 |
| Mathematical models of group choice and negotiations KP Corfman, S Gupta Handbooks in operations research and management science 5, 83-142, 1993 | 74 | 1993 |
| Understanding managers' strategic decision-making process W Boulding, MC Moore, R Staelin, KP Corfman, PR Dickson, G Fitzsimons, ... Marketing Letters 5, 413-426, 1994 | 73 | 1994 |
| The prisoner's dilemma and the role of information in setting advertising budgets KP Corfman, DR Lehmann Journal of Advertising 23 (2), 35-48, 1994 | 69 | 1994 |
| Thinking about values in prospect and retrospect: Maximizing experienced utility J Huber, J Lynch, K Corfman, J Feldman, M Holbrook, D Lehmann, ... Marketing Letters 8, 323-334, 1997 | 67 | 1997 |
| The importance of member homogeneity to focus group quality KP Corfman ACR North American Advances, 1995 | 55 | 1995 |
| When do price promotions signal quality? The effect of dealing on perceived service quality P Raghubir, KP Corfman Advances in consumer research 22, 58-61, 1995 | 47 | 1995 |
| Measures of relative influence in couples: A typology and predictions for accuracy KP Corfman ACR North American Advances, 1989 | 35 | 1989 |
| Group decision making and relative influence when preferences differ: A conceptual framework KP Corfman Research in consumer behavior 2, 223-257, 1987 | 35 | 1987 |
| The effect of consumer emotional disclosure on fairness perceptions SN Lee‐Wingate, KP Corfman Psychology & Marketing 28 (9), 897-908, 2011 | 23 | 2011 |
Morris B. HolbrookW. T. Dillard Professor Emeritus of Business, Columbia UniversityVerified email at columbia.edu
