William Baker
William Baker
Professor Emeritus of Marketing, San Diego State University and University of Akron
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The synergistic effect of market orientation and learning orientation on organizational performance
WE Baker, JM Sinkula
Journal of the academy of marketing science 27 (4), 411-427, 1999
A framework for market-based organizational learning: Linking values, knowledge, and behavior
JM Sinkula, WE Baker, T Noordewier
Journal of the academy of Marketing Science 25, 305-318, 1997
The complementary effects of market orientation and entrepreneurial orientation on profitability in small businesses
WE Baker, JM Sinkula
Journal of small business management 47 (4), 443-464, 2009
Learning orientation, market orientation, and innovation: Integrating and extending models of organizational performance
WE Baker, JM Sinkula
Journal of market-focused management 4 (4), 295-308, 1999
Market orientation, learning orientation and product innovation: delving into the organization's black box
WE Baker, JM Sinkula
Journal of market-focused management 5, 5-23, 2002
Market orientation and the new product paradox
WE Baker, JM Sinkula
Journal of product innovation management 22 (6), 483-502, 2005
Does market orientation facilitate balanced innovation programs? An organizational learning perspective
WE Baker, JM Sinkula
Journal of product innovation management 24 (4), 316-334, 2007
Environmental marketing strategy and firm performance: Effects on new product performance and market share
WE Baker, JM Sinkula
Journal of the academy of marketing science 33 (4), 461-475, 2005
Brand familiarity and advertising: effects on the evoked set and brand preference
W Baker, J Hutchinson, D Moore, P Nedungadi
ACR North American Advances, 1986
When can affective conditioning and mere exposure directly influence brand choice?
WE Baker
Journal of Advertising 28 (4), 31-46, 1999
An empirical test of an updated relevance-accessibility model of advertising effectiveness
WE Baker, RJ Lutz
Journal of Advertising 29 (1), 1-14, 2000
Whose innovation performance benefits more from external networks: entrepreneurial or conservative firms?
WE Baker, A Grinstein, N Harmancioglu
Journal of Product Innovation Management 33 (1), 104-120, 2016
The relevance accessibility model of advertising effectiveness
W Baker
Advertising exposure, memory and choice, 49-87, 2013
Proactive learning culture: A dynamic capability and key success factor for SMEs entering foreign markets
I Gnizy, W E. Baker, A Grinstein
International marketing review 31 (5), 477-505, 2014
A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations
P C. Verhoef, PSH Leeflang, J Reiner, M Natter, W Baker, A Grinstein, ...
Journal of International Marketing 19 (3), 59-86, 2011
Does brand name imprinting in memory increase brand information retention?
WE Baker
Psychology & Marketing 20 (12), 1119-1135, 2003
Do not wait to reveal the brand name: The effect of brand-name placement on television advertising effectiveness
WE Baker, H Honea, CA Russell
Journal of Advertising 33 (3), 77-85, 2004
The effect of radical innovation in/congruence on new product performance
WE Baker, JM Sinkula, A Grinstein, S Rosenzweig
Industrial Marketing Management 43 (8), 1314-1323, 2014
The diagnosticity of advertising generated brand attitudes in brand choice contexts
WE Baker
Journal of Consumer Psychology 11 (2), 129-139, 2001
Branding of post‐purchase ancillary products and services: An application in the mobile communications industry
WE Baker, D Sciglimpaglia, M Saghafi
European Journal of Marketing 44 (5), 547-566, 2010
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