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William Baker
William Baker
Professor Emeritus of Marketing, San Diego State University and University of Akron
Verified email at uakron.edu
Title
Cited by
Cited by
Year
The synergistic effect of market orientation and learning orientation on organizational performance
WE Baker, JM Sinkula
Journal of the academy of marketing science 27 (4), 411-427, 1999
36181999
A framework for market-based organizational learning: Linking values, knowledge, and behavior
JM Sinkula, WE Baker, T Noordewier
Journal of the academy of Marketing Science 25, 305-318, 1997
29121997
The complementary effects of market orientation and entrepreneurial orientation on profitability in small businesses
WE Baker, JM Sinkula
Journal of small business management 47 (4), 443-464, 2009
16472009
Learning orientation, market orientation, and innovation: Integrating and extending models of organizational performance
WE Baker, JM Sinkula
Journal of market-focused management 4 (4), 295-308, 1999
9511999
Market orientation, learning orientation and product innovation: delving into the organization's black box
WE Baker, JM Sinkula
Journal of market-focused management 5, 5-23, 2002
8302002
Market orientation and the new product paradox
WE Baker, JM Sinkula
Journal of product innovation management 22 (6), 483-502, 2005
7312005
Does market orientation facilitate balanced innovation programs? An organizational learning perspective
WE Baker, JM Sinkula
Journal of product innovation management 24 (4), 316-334, 2007
5712007
Environmental marketing strategy and firm performance: Effects on new product performance and market share
WE Baker, JM Sinkula
Journal of the academy of marketing science 33 (4), 461-475, 2005
5712005
Brand familiarity and advertising: effects on the evoked set and brand preference
W Baker, J Hutchinson, D Moore, P Nedungadi
Advances in consumer research 13, 637, 1986
5391986
When can affective conditioning and mere exposure directly influence brand choice?
WE Baker
Journal of Advertising 28 (4), 31-46, 1999
2991999
An empirical test of an updated relevance-accessibility model of advertising effectiveness
WE Baker, RJ Lutz
Journal of Advertising 29 (1), 1-14, 2000
2372000
Whose innovation performance benefits more from external networks: entrepreneurial or conservative firms?
WE Baker, A Grinstein, N Harmancioglu
Journal of Product Innovation Management 33 (1), 104-120, 2016
2242016
The relevance accessibility model of advertising effectiveness
W Baker
Advertising exposure, memory and choice, 49-87, 2013
2012013
Proactive learning culture: A dynamic capability and key success factor for SMEs entering foreign markets
I Gnizy, W E. Baker, A Grinstein
International marketing review 31 (5), 477-505, 2014
1902014
A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations
P C. Verhoef, PSH Leeflang, J Reiner, M Natter, W Baker, A Grinstein, ...
Journal of International Marketing 19 (3), 59-86, 2011
1022011
Does brand name imprinting in memory increase brand information retention?
WE Baker
Psychology & Marketing 20 (12), 1119-1135, 2003
902003
Do not wait to reveal the brand name: The effect of brand-name placement on television advertising effectiveness
WE Baker, H Honea, CA Russell
Journal of Advertising 33 (3), 77-85, 2004
872004
The effect of radical innovation in/congruence on new product performance
WE Baker, JM Sinkula, A Grinstein, S Rosenzweig
Industrial Marketing Management 43 (8), 1314-1323, 2014
522014
The diagnosticity of advertising generated brand attitudes in brand choice contexts
WE Baker
Journal of Consumer Psychology 11 (2), 129-139, 2001
482001
Branding of post‐purchase ancillary products and services: An application in the mobile communications industry
WE Baker, D Sciglimpaglia, M Saghafi
European Journal of Marketing 44 (5), 547-566, 2010
452010
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