Monica A. Hodis
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Interact with me on my terms: A four segment Facebook engagement framework for marketers
MA Hodis, R Sriramachandramurthy, HC Sashittal
Journal of Marketing Management 31 (11-12), 1255-1284, 2015
852015
Targeting college students on Facebook? How to stop wasting your money
HC Sashittal, R Sriramachandramurthy, M Hodis
Business Horizons 55 (5), 495-507, 2012
722012
The intellectual ecology of mainstream marketing research: an inquiry into the place of marketing in the family of business disciplines
T Clark, TM Key, M Hodis, D Rajaratnam
Journal of the Academy of Marketing Science 42 (3), 223-241, 2014
672014
Entifying your brand among Twitter-using millennials
HC Sashittal, M Hodis, R Sriramachandramurthy
Business Horizons 58 (3), 325-333, 2015
322015
Global dialogue: a response to the responders in the special globalization issue of JIM
T Clark, L Knowles, M Hodis
Journal of International Management 10 (4), 511-514, 2004
222004
Spyware and adware: how do internet users defend themselves?
R Sriramachandramurthy, SK Balasubramanian, MA Hodis
American Journal of Business, 2009
182009
Analyzing student motivation at the confluence of achievement goals and their underlying reasons: an investigation of goal complexes
FA Hodis, C Tait, GM Hodis, MA Hodis, E Scornavacca
Social Psychology of Education 19 (3), 643-660, 2016
172016
Is your brand a living entity?
HC Sashittal, M Hodis, R Sriramachandramurthy
MIT Sloan Management Review 55 (3), 95, 2014
132014
Why is apple cool? An examination of brand coolness and its marketing consequences
R Sriramachandramurthy, M Hodis
Proceedings from the American Marketing Association summer academic …, 2010
82010
The ancient road: an overview of globalization
T Clark, M Hodis, P D’Angelo
The SAGE handbook of international marketing. Sage Publications, Thousand …, 2009
42009
Gamemania: What Makes A Virtual Existence So Seductive?
MA Hodis
32009
Technology addiction: An exploratory study of the negative impact of technology on consumer welfare
MA Hodis, GCB II
ACR North American Advances, 2009
22009
Goal Complexes: Approaching the Task to Develop Rather Than Demonstrate Ability
FA Hodis, C Tait, GM Hodis, M Hodis, E Scornavacca
2014
Life on Facebook: An Exploratory Study of the Consumers Relationship with Facebook and the Challenges it Poses for Marketers
R Sriramachandramurthy, M Hodis, HC Sashittal
2011
Seeing is Believing: Video Reviews as a Substitute for Haptic Product Information
M Hodis, R Sriramachandramurthy
2010
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Artigos 1–15