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Co-authors
- Ethan PancerSobey Professor of Marketing; Saint Mary's UniversityVerified email at smu.ca
- Lindsay McShaneAssociate Professor of Marketing, Carleton UniversityVerified email at carleton.ca
- Theodore J. NoseworthyProfessor of Marketing, Schulich School of BusinessVerified email at schulich.yorku.ca
- Vincent ChandlerUniversité du Québec en OutaouaisVerified email at uqo.ca
- Matthew PhilpAssistant Professor of Marketing, Toronto Metropolitan UniversityVerified email at torontomu.ca