Prof Maicon Gouvea de Oliveira
Prof Maicon Gouvea de Oliveira
Dept. Production Engineering, São Carlos School of Engineering, University of São Paulo (USP)
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Employing the business model concept to support the adoption of product–service systems (PSS)
APB Barquet, MG de Oliveira, CR Amigo, VP Cunha, H Rozenfeld
Industrial Marketing Management 42 (5), 693-704, 2013
Integrating technology roadmapping and portfolio management at the front-end of new product development
MG Oliveira, H Rozenfeld
Technological forecasting and social change 77 (8), 1339-1354, 2010
From servitization to digital servitization: How digitalization transforms companies' transition towards services
C Favoretto, GHS Mendes, MG Oliveira, PA Cauchick-Miguel, ...
Industrial Marketing Management 102, 104-121, 2022
Business model elements for product-service system
APB Barquet, VP Cunha, MG Oliveira, H Rozenfeld
Functional Thinking for Value Creation: Proceedings of the 3rd CIRP …, 2011
Decision making at the front end of innovation: the hidden influence of knowledge and decision criteria
MG de Oliveira, H Rozenfeld, R Phaal, D Probert
R&D Management 45 (2), 161-180, 2015
Roadmapping: uma abordagem estratégica para o gerenciamento da inovação em produtos, serviços e tecnologias
MG Oliveira, JS Freitas, AL Fleury, H Rozenfeld, R Phaal, D Probert, ...
Elsevier 1, 181, 2012
Digital transformation of business model in manufacturing companies: challenges and research agenda
C Favoretto, GHS Mendes, MG Filho, M Gouvea de Oliveira, GMD Ganga
Journal of Business & Industrial Marketing 37 (4), 748-767, 2022
Servitization and performance: impacts on small and medium enterprises
SAB Queiroz, GHS Mendes, JHO Silva, GMD Ganga, PA Cauchick Miguel, ...
Journal of Business & Industrial Marketing 35 (7), 1237-1249, 2020
Lessons learned from a successful industrial product service system business model: emphasis on financial aspects
MG de Oliveira, GH de Sousa Mendes, AA de Albuquerque, H Rozenfeld
Journal of Business & Industrial Marketing 33 (3), 365-376, 2018
Uncovering the structures and maturity of the new service development research field through a bibliometric study (1984-2014)
GHS Mendes, MG Oliveira, EH Gomide, JFD Nantes
Journal of Service Management 28 (1), 182-223, 2017
Bibliometric analysis of the product-service system research field
MG Oliveira, GHS Mendes, H Rozenfeld
Procedia Cirp 30, 114-119, 2015
Transforming a traditional product offer into PSS: a practical application
M Pieroni, C Marques, C Campese, D Guzzo, G Mendes, J Costa, M Rosa, ...
Procedia CIRP 47, 412-417, 2016
A starting point for addressing product innovativeness in the Fuzzy Front–End
MG Oliveira, R Phaal, D Probert, VP Cunha, H Rozenfeld
International Journal of Technology Intelligence and Planning 7 (4), 309-326, 2011
Bibliometric analysis of the front-end of innovation
GHS Mendes, MG Oliveira
2015 Portland International Conference on Management of Engineering and …, 2015
Product-Service System (PSS) design process methodologies: a systematic literature review
GHS Mendes, MG Oliveira, H Rozenfeld, CAN Marques, JMH Costa
DS 80-7 Proceedings of the 20th International Conference on Engineering …, 2015
The digitalisation of roadmapping workshops
MG de Oliveira, M Routley, R Phaal
Journal of Engineering and Technology Management 65, 101694, 2022
Exploring the involvement of experts in strategic roadmapping with large groups
MG de Oliveira, JS Freitas, BS Pereira, PV Guerra
IEEE Transactions on Engineering Management 69 (1), 56-66, 2020
Technology roadmapping improvement through an add-on process: Presentation and initial application
TU Daim, T Oliver, R Phaal
Technology Roadmapping 2, 383-424, 2018
Comparing PSS design models based on content analysis
CAN Marques, GH de Sousa Mendes, MG de Oliveira, H Rozenfeld
Procedia CIRP 47, 144-149, 2016
Ecosystem policy roadmapping
LA de Vasconcelos Gomes, AL Fleury, MG de Oliveira, AFF Facin
Technological Forecasting and Social Change 170, 120885, 2021
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