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Ricardo Limongi
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Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics
RLF Coelho, DS Oliveira, MIS Severo
Online Information Review 40 (4), 2016
3172016
Quem lidera sua opinião? Influência dos formadores de opinião digitais no engajamento
MIS Almeida, RLF Coelho, CG Camilo-Junior, RMF Godoy
Revista de Administração Contemporânea 22, 115-137, 2018
1522018
A story to sell: The influence of storytelling on consumers' purchasing behavior
JRO Júnior, R Limongi, WM Lim, JK Eastman, S Kumar
Psychology & Marketing 40 (2), 239-261, 2023
782023
Assessing the effects of COVID-19-related risk on online shopping behavior
JC Soares, R Limongi, JH De Sousa Júnior, WS Santos, M Raasch, ...
Journal of Marketing Analytics 11 (1), 82-94, 2023
552023
Impact of Financial Inclusion, Globalization, Renewable Energy, ICT, and Economic Growth on CO2 Emission in OBOR Countries
RSM Tsimisaraka, L Xiang, ARNA Andrianarivo, EZ Josoa, N Khan, ...
Sustainability 15 (8), 6534, 2023
482023
Optimising digital marketing and social media strategy: from push to pull to performance
VA Vieira, MI Severo de Almeida, CB Gabler, R Limongi, M Costa, ...
Journal of Marketing Management 38 (7-8), 709-739, 2022
372022
Engagement in a social media: an analysis in higher education institutions
JC Soares, R Limongi, ED Cohen
Online Information Review 46 (2), 256-284, 2022
322022
“Engage and attract me, then I’ll share you”: an analysis of the impact of post category on viral marketing in a social networking site
MIS Almeida, M Costa, RLF Coelho, PR Scalco
Review of Business Management 18 (62), 545-569, 2016
292016
Experiential learning as teaching strategy for entrepreneurship: assessment of a Brazilian experience
MF TETE, RLF COELHO, MIS ALMEIDA, C BORGES
International Journal of Innovation and Learning 16 (4), 428-447, 2014
262014
To plan or not to plan? An analysis of the impact of planning on the disbanding or growth of Brazilian start-ups
C BORGES, M HASHIMOTO, RLF COELHO
International Journal of Entrepreneurship and Small Business 18 (3), 349-367, 2013
212013
To plan or not to plan? An analysis of the impact of planning on the disbanding or growth of Brazilian start-ups
C BORGES, M HASHIMOTO, R LIMONGI
Conference of Iberoamerican Academy of Management 2011 (2011), 1-18, 2011
212011
Gestão do Marketing em Micro e Pequenas Empresas
RLF Coelho, JR de Miranda, A Camargo Filho, MSB Freitag, ...
REGEPE-Revista de Empreendedorismo e Gestão de Pequenas Empresas-ISSN 2316 …, 2015
202015
Approaches that affect consumer-based brand equity
DS De Oliveira, M Caetano, RLF Coelho
Revista Brasileira de Marketing 16 (3), 281-297, 2017
192017
Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value
EPZ BRITO, MC ZANETTE, CC ABDALLA, M FERREIRA, RLF COELHO, ...
Business Expert Press 1, 140, 2015
192015
“Engaja-me e atraia-me, então eu compartilharei”: uma análise do impacto da categoria da postagem no marketing viral em uma rede social
MIS Almeida, M Costa, RLF Coelho, PR Scalco
Revista brasileira de gestão de negócios 18 (62), 545-569, 2016
162016
Generating music with data: application of deep learning models for symbolic music composition
P Ferreira, R Limongi, LP Fávero
Applied Sciences 13 (7), 4543, 2023
152023
Organizational communication in social media in times of COVID-19
K Batista, APM Saran, R Limongi, ALB Silva, AC Gomes
Gestão e Sociedade 14 (39), 3689-3697, 2020
122020
Curtir, Comentar, Compartilhar: o impacto da tipologia da postagem sobre a interação do cliente com a marca na rede social virtual
MA COSTA, MIS ALMEIDA, RLF COELHO, PR SCALCO
Encontro de Marketing (EMA) 6, 1-16, 2014
122014
Who Leads Your Opinion? Opinion Leaders' Influence on Virtual Engagement/Quem Lidera sua Opiniao? Influencia dos Formadores de Opiniao Digitais no Engajamento.
MIS de Almeida, RLF Coelho, CG Camilo Jr, RMF de Godoy
RAC-Revista de Administração Contemporânea 22 (1), 115-138, 2018
112018
Sales-based Brand Equity as a Performance Driver in ‘The Country of Soccer’
MIS Almeida, RLF Coelho, DS Oliveira, A Camargo, P Savioli
Revista de Administração Contemporânea 24 (2), 134-150, 2019
92019
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