What we know about anticonsumption: An attempt to nail jelly to the wall K Makri, BB Schlegelmilch, R Mai, K Dinhof Psychology & Marketing 37 (2), 177-215, 2020 | 89 | 2020 |
Time orientation and engagement with social networking sites: A cross-cultural study in Austria, China and Uruguay K Makri, BB Schlegelmilch Journal of Business Research 80, 155-163, 2017 | 79 | 2017 |
Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand A Zablocki, K Makri, MJ Houston Journal of Interactive Marketing 46, 20-39, 2019 | 70 | 2019 |
A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality M Theodosiou, E Katsikea, S Samiee, K Makri Journal of Interactive Marketing 47, 53-67, 2019 | 61 | 2019 |
An empirical investigation of the antecedents and performance outcomes of export innovativeness K Makri, M Theodosiou, E Katsikea International Business Review 26 (4), 628-639, 2017 | 54 | 2017 |
The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets E Katsikea, M Theodosiou, K Makri European Journal of Marketing, 2019 | 51 | 2019 |
Global-local consumer identities as drivers of global digital brand usage K Makri, KK Papadas, BB Schlegelmilch International Marketing Review 36 (5), 702-725, 2019 | 40 | 2019 |
Global social networking sites and global identity: A three-country study K Makri, K Papadas, BB Schlegelmilch Journal of Business Research, 2019 | 30 | 2019 |
The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework D Bourdin, G Halkias, K Makri Journal of Business Research 137, 28-38, 2021 | 18 | 2021 |
A Proposed Conceptualization of Electronic Service Quality as a Higher-Order Formative-Indicator Construct M Theodosiou, K Makri, S Samiee, E Katsikea Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings …, 2015 | 1 | 2015 |
Reshoring Literature: Analyzing the Past and Present to Predict the Future K Makri, I Leri Makri, K. and Leri, I.(2023). What Do We Know About Reshoring, 2023 | | 2023 |
EXHIBITION EVENT EVALUATION REVISITED: AN INDIVIDUAL VALUE APPROACH VW Mitchell, K Makri, B Schlegelmilch, P Blaha Event Management, 2022 | | 2022 |
Market orientation, marketing capabilities, sales strategy, and performance in export market ventures E Katsikea, M Theodosiou, G Avlonitis, K Makri Marketing Theory and Applications, 360, 2012 | | 2012 |
King’s Research Portal M Theodosiou, E Katsikea, S Samiee, K Makri | | |