| Factors affecting impulse buying behavior of consumers RI Rodrigues, P Lopes, M Varela Frontiers in Psychology 12, 697080, 2021 | 83 | 2021 |
| Rigour in the management case study method: A study on Master's dissertations M Varela, P Lopes, R Rodrigues Electronic Journal of Business Research Methods 19 (1), pp1-13, 2021 | 16 | 2021 |
| Metaverse in Marketing: Challenges and Opportunities AT Rosário, PR Lopes, FS Rosário Handbook of Research on AI-Based Technologies and Applications in the Era of …, 2023 | 8 | 2023 |
| Luxury brand consumption and counterfeiting: A case study of the Portuguese market M Varela, P Lopes, R Mendes Innovative Marketing 17, pp. 45-55, 2021 | 8 | 2021 |
| Influencer marketing in the digital ecosystem AT Rosário, PR Lopes, FS Rosário Influencer marketing applications within the metaverse, 132-166, 2023 | 6 | 2023 |
| La Publicidad Exterior en Portugal. Situación actual e perspectivas de evolución futuras P Lopes Universidad de Extremadura, 2012 | 6 | 2012 |
| Social Networks Clothes Shopping and the Influence of Brand Image and Perceived Benefits on Purchase Intention P Lopes, R Rodrigues, M Varela ECSM 2022 9th European Conference on Social Media. Academic Conferences and …, 2022 | 5 | 2022 |
| O papel da comunicação na gestão de projetos RM Aboobakar, PBRL Lopes CIGEST, 2015 | 4 | 2015 |
| The creativity of the outdoor advertising in the mobile sector: A Case Study in Spain and Portugal EB Franch, P Lopes, CB Albiol Anàlisi, 17-34, 2014 | 4 | 2014 |
| Events Role in Marketing and Communication Management M Varela, P Lopes, F Ramalhoto, J Cheben, F Rosário, V Carrillo Durán International Business and Economics Review 5 (ISG | CIGEST), 122-140, 2014 | 4* | 2014 |
| As Campanhas de Publicidade Exterior e a sua memorização-Estudo realizado junto de um grupo de consumidores P Lopes SOPCOM: Associação Portuguesa de Ciências Da Comunicação, 816-823, 2013 | 4 | 2013 |
| The Moderating Role of Social Media Advertising in Customers' Purchase Intention P Lopes, R Rodrigues, F Sandes, R Estrela ECSM 2023 10th European Conference on Social Media 1, 117, 2023 | 3 | 2023 |
| Marcas de luxo em Portugal-Perfumes e Cosméticos: A Comunicação em modelo Holístico nas marcas de perfumes e cosméticos de luxo em Portugal F Rosário, V Carrillo, P Lopes Novas Edições Acadêmicas, 2018 | 3 | 2018 |
| GLOBAL UNIVERSITY ENVIRONMENT–WHICH MARKETING STRATEGIES? P Lopes, M Varela INTED2014 Proceedings, 3086-3094, 2014 | 3 | 2014 |
| The Digital Marketing for Sustainable Development AT Rosário, PR Lopes, FS Rosário Preprints, 2023 | 2 | 2023 |
| A Internet e a comunicação no mercado outdoor. Análise dos websites das empresas de publicidade exterior em Portugal PBRL Lopes, MNA Varela, MV Carrillo Durán, F Rosario ISG, 2012 | 2 | 2012 |
| How the Metaverse Can Leverage the Business World AT Rosário, PR Lopes, FS Rosário Handbook of Research on AI-Based Technologies and Applications in the Era of …, 2023 | 1 | 2023 |
| Q-sort Methodology: The Systematic Study of Participant Viewpoints in Social Research R Rodrigues, P Lopes, M Varela ECRM 2022 21st European Conference on Research Methods in Business and …, 2022 | 1 | 2022 |
| Research in Business Sciences: A Study of Master's Dissertation Methodologies in Management Based on Case Studies M Varela, P Lopes, R Rodrigues ECRM 2020 20th European Conference on Research Methodology for Business and …, 2020 | 1 | 2020 |
| La utilización de la imagen del menor en la publicidad dirigida a adultos EB Franch, MCB Albiol, P Lopes I Congreso Internacional de Comunicación Infantil, 2014 | 1 | 2014 |
Miguel Nuno Vieira de Carvalho Abre...Professor Catedrático, Instituto Superior de GestãoVerified email at isg.pt
