| Customer referral management: Optimal reward programs E Biyalogorsky, E Gerstner, B Libai Marketing Science 20 (1), 82-95, 2001 | 491 | 2001 |
| Clicks and mortar: the effect of on-line activities on off-line sales E Biyalogorsky, P Naik Marketing Letters 14, 21-32, 2003 | 304 | 2003 |
| Stuck in the past: Why managers persist with new product failures E Biyalogorsky, W Boulding, R Staelin Journal of Marketing 70 (2), 108-121, 2006 | 279 | 2006 |
| Setting referral fees in affiliate marketing B Libai, E Biyalogorsky, E Gerstner Journal of Service Research 5 (4), 303-315, 2003 | 162 | 2003 |
| Contingent pricing to reduce price risks E Biyalogorsky, E Gerstner Marketing Science 23 (1), 146-155, 2004 | 111 | 2004 |
| Research note: Overselling with opportunistic cancellations E Biyalogorsky, Z Carmon, GE Fruchter, E Gerstner Marketing Science 18 (4), 605-610, 1999 | 100 | 1999 |
| The economics of service upgrades E Biyalogorsky, E Gerstner, D Weiss, J Xie Journal of Service Research 7 (3), 234-244, 2005 | 59 | 2005 |
| The design and introduction of product lines when consumer valuations are uncertain E Biyalogorsky, O Koenigsberg Production and Operations Management 23 (9), 1539-1548, 2014 | 55 | 2014 |
| Ownership coordination in a channel: Incentives, returns, and negotiations E Biyalogorsky, O Koenigsberg Quantitative Marketing and Economics 8, 461-490, 2010 | 27 | 2010 |
| Complementary Goods: Creating, Capturing, and Competing for Value T Yalcin, E Ofek, O Koenigsberg, E Biyalogorsky Marketing Science 32 (4), 554-569, 2013 | 26 | 2013 |
| Lead time, uncertainty, and channel decision making E Biyalogorsky, O Koenigsberg UCD-GSM Working Paper, 2004 | 16 | 2004 |
| Shaping consumer demand through the use of contingent pricing E Biyalogorsky Consumer-Driven Demand and Operations Management Models: A Systematic Study …, 2009 | 7 | 2009 |
| Should airlines and hotels use short selling E Biyalogorsky, Z Carmon, G Fruchter, E Gerstner OR/MS Today 27 (5), 22, 2000 | 6 | 2000 |
| New Directions in Reference Price Research. D Bell, E Biyalogorsky, Z Carmon Advances in Consumer Research 24 (1), 1997 | 6 | 1997 |
| Complementary goods: creating and sharing value T Yalcin, E Ofekf, O Koenigsberg, E Biyalogorsky MA Thesis. Boston: Harvard University, 1–32, 2010 | 4 | 2010 |
| High-low or low-high: Product-line introduction strategies E Biyalogorsky, O Koenigsberg Working paper, Columbia University, New York, 2010 | 4 | 2010 |
| The design and introduction of product lines when demand is uncertain E Biyalogorsky, O Koenigsberg Working paper, Columbia University, 2010 | 2 | 2010 |
| The differential effects of time and usage on the brand premiums of automobiles E Biyalogorsky, A Heiman, E Muller International Journal of Research in Marketing 39 (1), 212-226, 2022 | 1 | 2022 |
| Executive Summary: Never Mind the Complements, Where's the Value? O Koenigsberg, E Biyalogorsky, E Ofek, T Yalcin Business Strategy Review 24 (2), 79-79, 2013 | | 2013 |
| Bounded-rationality competition E Biyalogorsky Duke University, 1998 | | 1998 |
