Fans make art: Authoring and creativity in the production of fanvideos ALM de Souza-Leão, BM Moura, IRC de Santana, WK da Silva Nunes, ... Revista de Negócios 24 (4), 22-36, 2019 | 17 | 2019 |
No shame to play: Ludic prosumption on Brazilian fanvideos ALM de Souza-Leão, BM Moura, WKS Nunes, VMR Henrique, ... Revista de Gestão 27 (4), 335-352, 2020 | 11 | 2020 |
From play to political action: Prosumerism on fanvideo meme production ALM Souza-Leão, BM Moura, VMR Henrique, WKS Nunes, IRC Santana BAR-Brazilian Administration Review 17, e190121, 2020 | 9 | 2020 |
FAN RESEARCH FROM THE CONSUMPTION PERSPECTIVE: A SYSTEMATIC ANALYSIS OF THE INTERNATIONAL MARKETING PRODUCTION. VM Rosa Henrique, AL Maranhão de Souza-Leão, I de Santana, ... Consumer Behavior Review (CBR) 7 (1), 2023 | | 2023 |
Fan Research from the Consumption Perspective: a systematic analysis of the international marketing production VMR Henrique, ALM de Souza Leão, I de Santana, WK da Silva Nunes CBR: Consumer Behavior Review 7 (1), 3, 2023 | | 2023 |
THE PROSUMER FACES: THE REPRESENTATION OF THE PRODUCTIVE CONSUMER IN THE MARKETING LITERATURE IRC de Santana, ALM de Souza-Leão, VMR Henrique, W Nunes CBR: Consumer Behavior Review 6 (1), 1, 2022 | | 2022 |
THE PROSUMER FACES: THE REPRESENTATION OF THE PRODUCTIVE CONSUMER IN THE MARKETING LITERATURE. IR Correia de Santana, AL Maranhão de Souza-Leão, VM Rosa Henrique, ... Consumer Behavior Review (CBR) 6 (1), 2022 | | 2022 |