Gil Appel
Title
Cited by
Cited by
Year
The future of social media in marketing
G Appel, L Grewal, R Hadi, AT Stephen
Journal of the Academy of Marketing Science 48 (1), 79-95, 2020
3852020
On the monetization of mobile apps
G Appel, B Libai, E Muller, R Shachar
International Journal of Research in Marketing 37 (1), 93-107, 2020
38*2020
Gender differences in communicative abstraction.
PD Joshi, CJ Wakslak, G Appel, L Huang
Journal of personality and social psychology 118 (3), 417, 2020
202020
On the monetary impact of fashion design piracy
G Appel, B Libai, E Muller
International Journal of Research in Marketing 35 (4), 591-610, 2018
8*2018
When and Why Consumers “Accidentally” Endanger Their Products
Y Shani, G Appel, S Danziger, R Shachar
Management Science 66 (12), 5757-5782, 2020
32020
Growth, Popularity, and the Long Tail: Evidence from Digital Markets
G Appel, B Libai, E Muller
NYU Stern School of Business, 2019
2*2019
How Free Digital Products Grow
G Appel, B Libai, E Muller
Report 15, 100, 2015
12015
Adoption patterns over time: a replication
G Appel, E Muller
Marketing Letters, 1-13, 2021
2021
Announcement: Winner 2020 IJRM Best Article
G Appel, B Libai, E Muller, R Shachar
International Journal of Research in Marketing 38 (2), A4, 2021
2021
The Desire for Here and Now: The Information Era's Impact on Aggregate Consumer Behavior
G Appel
Ben-Gurion University of the Negev, 2016
2016
The system can't perform the operation now. Try again later.
Articles 1–10