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Marc Becker
Marc Becker
Maastricht University
E-mail confirmado em maastrichtuniversity.nl
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Customer comfort during service robot interactions
M Becker, D Mahr, G Odekerken-Schröder
Service Business 17 (1), 137-165, 2023
222023
Emotional communication by service robots: a research agenda
M Becker, E Efendić, G Odekerken-Schröder
Journal of Service Management 33 (4/5), 675-687, 2022
122022
Eliminating customer experience pain points in complex customer journeys through smart service solutions
HF Holz, M Becker, M Blut, S Paluch
Psychology & Marketing 41 (3), 592-609, 2024
22024
Introducing the Service Robot Innovation Canvas
C Phillips, M Becker, G Odekerken-Schröder, D Mahr
The Impact of Digitalization on Current Marketing Strategies, 97-115, 2024
2024
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