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Bruno Duarte Abreu Freitas
Bruno Duarte Abreu Freitas
Universidade da Madeira
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Año
Sponsoring Esports to Improve Brand Image
BDA Freitas, RS Contreras-Espinosa, PÁP Correia
Scientific annals of economics and business 67 (4), 495-515, 2020
162020
A Model of the Threats that Disreputable Behavior Present to Esports Sponsors
BDA Freitas, RS Contreras-Espinosa, PÁP Correia
Contemporary Management Research 17 (1), 27-64, 2021
152021
Identifying the pros, cons and tactics of eSports sponsorships: An integrative literature review
BDA Freitas, RS Contreras-Espinosa, PÁP Correia
Comunicação Pública 15 (28), 2020
132020
How Society’s Negative View of Videogames Can Discourage Brands from Sponsoring eSports
BDA Freitas, RS Contreras-Espinosa, PÁP Correia
International Conference on Videogame Sciences and Arts, 136-149, 2019
62019
Attractiveness of cultural events organized by hotels
BDA Freitas, P Correia
International Journal of Culture, Tourism and Hospitality Research 13 (1 …, 2019
42019
The Benefits and Risks of Sponsoring eSports: A Brief Literature Review
BDA Freitas, RS Contreras-Espinosa, PÁP Correia
eSports Yearbook 2017/18, 49-57, 2019
42019
The Infancy of the Esports Industry as a Risk to its Sponsors
BDA Freitas
Scientific Annals of Economics and Business 70 (3), 421-458, 2023
32023
The importance of incorporating relevant-added value into esports sponsorships
BDA Freitas, RS Contreras-Espinosa, PÁP Correia
Journal of Contemporary Marketing Science, 2021
32021
Esports Sponsorships: The Double-Edged Sword Effect of Having a Very Vocal Audience
BDA Freitas, RS Contreras-Espinosa, PÁP Correia
International Conference on Videogame Sciences and Arts, 1-14, 2020
22020
6 How the Negative Public View of Videogames Threatens Esports Sponsors
BDA Freitas, RS Contreras-Espinosa
Esports and the Media, 85, 2022
12022
The Threat of Disreputable Behaviour for Esports Sponsors
BDA Freitas, RS Contreras-Espinosa, PÁP Correia
Transnational Marketing Journal 9 (2), 495-515, 2021
12021
The Main Benefits, Risks, and Strategies of Sponsoring Esports
BDA Freitas
Universitat de Vic-Universitat Central de Catalunya, 2021
12021
Esports Sponsoring: The Double-Edged Sword Effect of Having a Global Audience
BDA Freitas, RS Contreras-Espinosa
12021
VII International Forum of Management–Madeira: book of proceedings
PÁP Correia, A Martins, BDA Freitas, C Matos, R Gouveia
VII International Forum on Management, 2023
2023
eSports marketing: sponsorship opportunities, threats and strategies
BDA Freitas
Seminar (Seminarian invited by the Universidade do Algarve), 2019
2019
Os benefícios, riscos e estratégias do patrocínio de eSports
BDA Freitas, RS Contreras-Espinosa, PÁP Correia
Livro de Atas/Book of Proceedings: IX Postgraduate Conference ESGHT/ISCAL …, 2019
2019
As estratégias e os efeitos do patrocínio de eSports
BDA Freitas, RS Contreras-Espinosa, PÁP Correia
IX Postgraduate Conference ESGHT & ISCAL 2018, 2018
2018
A indústria dos eSports, as ameaças para os patrocinadores e as estratégias a implementar: uma revisão da literatura
BDA Freitas, RS Contreras-Espinosa, PÁP Correia
2nd International Conference of Tourism and Creative Industries Academic …, 2018
2018
As estratégias e os efeitos do patrocínio de eSports
BDA Freitas, RS Contreras-Espinosa, PÁP Correia
Book of Abstracts of the IX Postgraduate Conference ESGHT / ISCAL 2018, 49-50, 2018
2018
The influence of cultural events organized by hotels in the selection of the establishment
PÁP Correia, BDA Freitas
Creative Industries Global Conference: Libro de Actas, 103-116, 2018
2018
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