Jurui Zhang
Jurui Zhang
Verified email at umb.edu
Cited by
Cited by
When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews
Y Chen, Y Liu, J Zhang
Journal of Marketing 75, 116-134, 2012
Social Learning in Networks of Friends versus Strangers
J Zhang, Y Liu, Y Chen
Marketing Science, 2015
Agglomeration As a Driver of The Volume of Electronic Word of Mouth in the Restaurant Industry
AX Liu, JBEM Steenkamp, J Zhang
Journal of Marketing Research, 2018
What’s yours is mine: exploring customer voice on Airbnb using text-mining approaches
J Zhang
Journal of Consumer Marketing, 2019
It's Not Just What You Say, But How You Say It: The Effect of Language Style Matching on Perceived Quality of Consumer Reviews
AX Liu, Y Xie, J Zhang
Journal of Interactive Marketing 46, 70-86, 2019
Listening to the consumer: Exploring review topics on Airbnb and their impact on listing performance
J Zhang
Journal of Marketing Theory and Practice 27 (4), 371-389, 2019
Popularity of digital products in online social tagging systems
J Zhang, R Liu
Journal of Brand Management 24 (1), 105-127, 2017
The emergence of innovation as a social process: theoretical exploration and implications for entrepreneurship and innovation
Y Liu, RF Lusch, Y Chen, J Zhang
World Scientific Reference on Innovation: Volume 3: Open Innovation …, 2018
The more the better? Exploring the effects of reviewer social networks on online reviews
J Zhang, RR Liu
Journal of Marketing Management 35 (17-18), 1667-1688, 2019
Mining Significant Terminologies in Online Social Media Using Parallelized LDA for the Promotion of Cultural Products
R DeGroof, H Xu, J Zhang, R Liu
Proceedings of the 14th International Conference on Data Science (ICDATA’18 …, 2018
An Empirical Study of the Impact of Online Community Engagement, Motivation, and Customer Experience on Consumer Brand Advocacy
R Liu, J Zhang, H Xu, R Groof
An Empirical Study of the Impact of Social Media on Consumer Music Advocacy
RR Liu, J Zhang
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