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Christian Rudeloff
Christian Rudeloff
Outros nomesC Rudeloff, Rudeloff, Christian, Rudeloff, C.
Professor Media Management, Macromedia University of Applied Sciences
E-mail confirmado em macromedia.de
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How entrepreneurs build brands and reputation with social media PR: empirical insights from start-ups in Germany
S Pakura, C Rudeloff
Journal of Small Business & Entrepreneurship 35 (2), 153-180, 2023
462023
It takes two to tango: the interplay between decision logics, communication strategies and social media engagement in start-ups
C Rudeloff, S Pakura, F Eggers, T Niemand
Review of managerial science 16 (3), 681-712, 2022
422022
Communication management of start-ups: an empirical analysis of entrepreneurs' communication and networking success on Facebook
S Pakura, C Rudeloff, S Bekmeier-Feuerhahn, F Eggers
International Journal of Entrepreneurial Venturing 12 (5), 459-489, 2020
192020
Mediensystem und journalistisches Feld: eine Bestandsaufnahme vor dem Hintergrund der Medienökonomisierungsdebatte
C Rudeloff
LIT Verlag Münster, 2013
18*2013
Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes
C Rudeloff, J Damms
Journal of Research in Marketing and Entrepreneurship 25 (2), 328-346, 2022
172022
Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA)
C Rudeloff, S Bekmeier-Feuerhahn, J Sikkenga, A Barth
International Journal of Strategic Communication 16 (2), 157-181, 2022
172022
Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity
M Herzberg, C Rudeloff
Journal of Brand Strategy 11 (3), 248-262, 2022
172022
Zwischen Unterhaltung und Interaktion: Über das Warum der Podcast-Nutzung
L Wiethe, C Rudeloff, U Tellkampf
kommunikation@ gesellschaft 21 (2), 18, 2020
102020
Kommunikationsmanagement von gründungen in der kultur-und kreativwirtschaft: eine empirische bestandsaufnahme
S Bekmeier-Feuerhahn, C Rudeloff, U Adam
ZfKE–Zeitschrift für KMU und Entrepreneurship, 21-45, 2016
102016
GuensTiger. de–der neutrale Preisvergleich
T Schnoor, C Rudeloff
Die eCommerce-Gewinner. Frankfurt/M, 105-117, 2002
102002
Employees as corporate influencers: Exploring the impacts of parasocial interactions on brand equity and brand outcomes
S Egbert, C Rudeloff
International Journal of Strategic Communication 17 (5), 439-456, 2023
72023
Intentionale vs. emergente Strategien der Online-Kommunikation von Gründungsunternehmen: Eine Status-quo-Betrachtung
S Bekmeier-Feuerhahn, J Kollat, C Rudeloff, J Sikkenga
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz …, 2018
72018
AI-driven influencer marketing: Comparing the effects of virtual and human influencers on consumer perceptions
M Böhndel, M Jastorff, C Rudeloff
Journal of AI, Robotics & Workplace Automation 2 (2), 165-174, 2023
62023
Schlüsselwerke: Theorien (in) der Kommunikationswissenschaft
R Spiller, C Rudeloff, T Döbler
Springer VS Wiesbaden, 2022
52022
Blurring the lines: How social media managers transform business communication
R Nowak, C Rudeloff, S Pakura
Conference Proceedings Trends in Business Communication 2020, 129-148, 2021
52021
Entdifferenzierung der PR, Markt-und Markenkommunikation im Social Media Management? Eine empirische Bestandsaufnahme
R Nowak, C Rudeloff
Grenzen, Entgrenzung und Grenzüberschreitungen der Public Relations und …, 2023
42023
Exploring the Role of Influencers in Shaping Employer Brands: A Comparative Study of Corporate and Third-Party Influencers
H Janssen, C Rudeloff
Corporate Reputation Review, 1-14, 2024
32024
How corporate brands communicate their higher purpose on social media: Evidence from top global brands on Twitter
C Rudeloff, P Michalski
Corporate Reputation Review, 1-14, 2023
32023
Does it pay to polarise? The impact of brand activism on brand perceptions and purchase intentions in entrepreneurial marketing
C Rudeloff, H Amin
Journal of Digital & Social Media Marketing 11 (1), 69-78, 2023
22023
Kampf um Legitimität. Positionierungsstrategien von Social Media Manager* innen im Feld der Unternehmenskommunikation (Struggle for Legitimacy: Positioning Strategies of Social …
C Rudeloff, A Walter
SCM Studies in Communication and Media 11 (4), 590-619, 2023
22023
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