| Exploring origins of ethical company/brand perceptions—A consumer perspective of corporate ethics KH Brunk Journal of business research 63 (3), 255-262, 2010 | 491 | 2010 |
| Un/ethical company and brand perceptions: Conceptualising and operationalising consumer meanings KH Brunk Journal of Business Ethics 111 (4), 551-565, 2012 | 256 | 2012 |
| One strike and you're out: Qualitative insights into the formation of consumers' ethical company or brand perceptions KH Brunk, C Blümelhuber Journal of Business Research 64 (2), 134-141, 2011 | 154 | 2011 |
| Nostalgia marketing and (re-) enchantment BJ Hartmann, KH Brunk International Journal of Research in Marketing 36 (4), 669-686, 2019 | 107 | 2019 |
| Reputation building: beyond our control? Inferences in consumers' ethical perception formation KH Brunk Journal of Consumer Behaviour 9 (4), 275-292, 2010 | 103 | 2010 |
| Creating a Consumable Past: How Memory Making Shapes Marketization KH Brunk, M Giesler, BJ Hartmann Journal of Consumer Research, DOI: 10.1093/jcr/ucx100, 2017 | 73 | 2017 |
| How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? A mixed method inquiry KH Brunk, C De Boer Journal of Business Ethics 161, 443-458, 2020 | 72 | 2020 |
| Isolation in globalizing academic fields: A collaborative autoethnography of early career researchers M Belkhir, M Brouard, KH Brunk, M Dalmoro, MC Ferreira, B Figueiredo, ... Academy of Management Learning & Education 18 (2), 261-285, 2019 | 57 | 2019 |
| Exploring origins of ethical company/brand perceptions: Reply to Shea and Cohn's commentaries KH Brunk Journal of Business Research 63 (12), 1364-1367, 2010 | 40 | 2010 |
| Conceptual advances in consumers’ semantic and episodic brand memories: A mixed methods exploration M Herz, KH Brunk Psychology & Marketing 34 (1), 70-91, 2017 | 38 | 2017 |
| The impact of un/ethical corporate conduct on consumers' ethical perceptions-a multidimensional framework KH Brunk, C Bluemelhuber Advances in Consumer Research 37, 368-373, 2010 | 22 | 2010 |
| The Routledge companion to contemporary brand management FDO Riley, J Singh, C Blankson Routledge, 2016 | 18 | 2016 |
| Ethical brand perception formation when information is inconsistent-An impression formation perspective C DeBoer Advances in Consumer Research 43, 2015 | 12 | 2015 |
| Consumer perceived ethicality: an impression formation perspective KH Brunk European Marketing Association Conference (EMAC), 1-4, 2010 | 12 | 2010 |
| “Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets? M Brouard, KH Brunk, M Campana, M Dalmoro, MC Ferreira, ... Journal of Public Policy & Marketing 42 (1), 56-73, 2023 | 6 | 2023 |
| Shedding Light on the Ethical Consumer Debate: Evidence from a Qualitative Investigation of Body Shop Consumers KH Brunk The Customer is NOT Always Right? Marketing Orientations in a Dynamic …, 2017 | 5 | 2017 |
| Negotiating the merger of contrasting consumer cultures: Ideological myth and identity BJ Hartmann, KH Brunk Advances in consumer research 43, 358-63, 2015 | 5 | 2015 |
| Towards a better understanding of the ethical brand and its management KH Brunk The Routledge Companion to Contemporary Brand Management, 280-293, 2016 | 3 | 2016 |
| Brand retrofication: How East German consumers animate a retro brand market to create a revisionist eastern consumption culture BJ Hartmann, KH Brunk, M Giesler ACR North American Advances, 2016 | 2 | 2016 |
| Zooming In While Zooming Out: How a consumption context animates a macrofocus investigation and stimulates new opportunities for theoretical insights KH Brunk, BJ Hartmann Advances in Consumer Research 2014 42, 2014 | 2 | 2014 |
Benjamin HartmannProfessor at School of Business, Economics, and Law ; University of GothenburgE-mail confirmado em handels.gu.se
