David Godes
David Godes
Verified email at umd.edu - Homepage
Title
Cited by
Cited by
Year
Using online conversations to study word-of-mouth communication
D Godes, D Mayzlin
Marketing science 23 (4), 545-560, 2004
36232004
Firm-created word-of-mouth communication: Evidence from a field test
D Godes, D Mayzlin
Marketing science 28 (4), 721-739, 2009
10532009
Introduction to the Special Issue—Social Media and Business Transformation: A Framework for Research
S Aral, C Dellarocas, D Godes
Information systems research 24 (1), 3-13, 2013
9852013
The firm's management of social interactions
D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ...
Marketing letters 16 (3), 415-428, 2005
8292005
Sequential and temporal dynamics of online opinion
D Godes, JC Silva
Marketing Science 31 (3), 448-473, 2012
4312012
Modeling social interactions: Identification, empirical methods and policy implications
WR Hartmann, P Manchanda, H Nair, M Bothner, P Dodds, D Godes, ...
Marketing letters 19 (3), 287-304, 2008
2972008
Word-of-mouth as self-enhancement
AC Wojnicki, D Godes
HBS marketing research paper, 2008
2032008
Content vs. advertising: The impact of competition on media firm strategy
D Godes, E Ofek, M Sarvary
Marketing Science 28 (1), 20-35, 2009
1762009
Better sales networks
T Üstüner, D Godes
Harvard business review 84 (7/8), 102-112, 2006
1362006
Firm-created word-of-mouth communication: A field-based quasi-experiment
D Godes, D Mayzlin
Available at SSRN 569361, 2004
882004
Commentary—Invited comment on “Opinion leadership and social contagion in new product diffusion”
D Godes
Marketing Science 30 (2), 224-229, 2011
662011
Buyer-initiated vs. seller-initiated information revelation
P Bhardwaj, Y Chen, D Godes
Management Science 54 (6), 1104-1114, 2008
622008
Signaling success: Strategically-positive word of mouth
AC Wojnicki, D Godes
University of Maryland, College Park Working Paper, 2011
532011
Product policy in markets with word-of-mouth communication
D Godes
Management Science 63 (1), 267-278, 2017
502017
In the eye of the beholder: An analysis of the relative value of a top sales rep across firms and products
D Godes
Marketing Science 22 (2), 161-187, 2003
432003
The strategic impact of references in business markets
D Godes
Marketing Science 31 (2), 257-276, 2012
382012
Contracting under endogenous risk
D Godes
Quantitative Marketing and Economics 2 (4), 321-345, 2004
292004
The dynamics of online opinion
D Godes, J Silva
Working Paper, 2006
282006
Signaling success: word of mouth as self-enhancement
AC Wojnicki, D Godes
Customer Needs and Solutions 4 (4), 68-82, 2017
252017
Se servir des conversations en ligne pour étudier le bouche-ŕ-oreille
D Godes, D Mayzlin
Recherche et Applications en Marketing (French Edition) 19 (4), 89-111, 2004
242004
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