Raj Venkatesan
Raj Venkatesan
Professor of Business Administration, University of Virginia
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Undervalued or overvalued customers: Capturing total customer engagement value
V Kumar, L Aksoy, B Donkers, R Venkatesan, T Wiesel, S Tillmanns
Journal of service research 13 (3), 297-310, 2010
A customer lifetime value framework for customer selection and resource allocation strategy
R Venkatesan, V Kumar
Journal of marketing 68 (4), 106-125, 2004
Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
V Kumar, E Jones, R Venkatesan, RP Leone
Journal of marketing 75 (1), 16-30, 2011
Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior
V Kumar, R Venkatesan
Journal of Interactive marketing 19 (2), 44-62, 2005
Understanding the role of artificial intelligence in personalized engagement marketing
V Kumar, B Rajan, R Venkatesan, J Lecinski
California management review 61 (4), 135-155, 2019
Multichannel shopping: causes and consequences
R Venkatesan, V Kumar, N Ravishanker
Journal of marketing 71 (2), 114-132, 2007
Empirical analysis of the impact of recommender systems on sales
B Pathak, R Garfinkel, RD Gopal, R Venkatesan, F Yin
Journal of Management Information Systems 27 (2), 159-188, 2010
Managing retailer profitability—one customer at a time!
V Kumar, D Shah, R Venkatesan
Journal of retailing 82 (4), 277-294, 2006
Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM
V Kumar, R Venkatesan, T Bohling, D Beckmann
Marketing science 27 (4), 585-599, 2008
Executing on a customer engagement strategy
R Venkatesan
Journal of the Academy of Marketing Science 45, 289-293, 2017
CRM in data-rich multichannel retailing environments: A review and future research directions
PC Verhoef, R Venkatesan, L McAlister, EC Malthouse, M Krafft, ...
Journal of interactive marketing 24 (2), 121-137, 2010
Performance implications of adopting a customer-focused sales campaign
V Kumar, R Venkatesan, W Reinartz
Journal of Marketing 72 (5), 50-68, 2008
From customer lifetime value to shareholder value: Theory, empirical evidence, and issues for future research
PD Berger, N Eechambadi, M George, DR Lehmann, R Rizley, ...
Journal of Service Research 9 (2), 156-167, 2006
Optimal customer relationship management using Bayesian decision theory: An application for customer selection
R Venkatesan, V Kumar, T Bohling
Journal of marketing research 44 (4), 579-594, 2007
The interrelationships between brand and channel choice
SA Neslin, K Jerath, A Bodapati, ET Bradlow, J Deighton, S Gensler, ...
Marketing Letters 25, 319-330, 2014
French roast: consumer response to international conflict—evidence from supermarket scanner data
SS Pandya, R Venkatesan
Review of Economics and Statistics 98 (1), 42-56, 2016
Measuring and managing returns from retailer-customized coupon campaigns
R Venkatesan, PW Farris
Journal of marketing 76 (1), 76-94, 2012
Knowing what to sell, when, and to whom.
V Kumar, R Venkatesan, W Reinartz
Harvard business review 84 (3), 131-7, 150, 2006
Evolutionary estimation of macro-level diffusion models using genetic algorithms: An alternative to nonlinear least squares
R Venkatesan, TV Krishnan, V Kumar
Marketing Science 23 (3), 451-464, 2004
A genetic algorithms approach to growth phase forecasting of wireless subscribers
R Venkatesan, V Kumar
International Journal of Forecasting 18 (4), 625-646, 2002
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