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Janaina de Moura Engracia Giraldi
Janaina de Moura Engracia Giraldi
Professora Titular da FEA-RP, Universidade de São Paulo
E-mail confirmado em usp.br
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Ano
A review of studies on neuromarketing: Practical results, techniques, contributions and limitations
VCR Fortunato, JME Giraldi, JHC de Oliveira
Journal of Management Research 6 (2), 201, 2014
2922014
Eye tracking in neuromarketing: a research agenda for marketing studies
ROJ dos Santos, JHC de Oliveira, JB Rocha, JME Giraldi
International journal of psychological studies 7 (1), 32, 2015
1962015
What is neuromarketing? A proposal for a broader and more accurate definition
JHC de Oliveira, JME Giraldi
Global Business and Management Research 9 (2), 19, 2017
702017
Personal values and the ‘country‐of‐origin effect’: the moderating role of consumers' demographics
J De Moura Engracia Giraldi, AA Ikeda
International Journal of Consumer Studies 33 (3), 309-315, 2009
682009
Destination advertisement semiotic signs: Analysing tourists' visual attention and perceived ad effectiveness
M Lourenção, JME Giraldi, JHC de Oliveira
Annals of tourism research 84, 103001, 2020
652020
Neuromarketing applied to consumer behaviour: an integrative literature review between 2010 and 2015
ILDS Jordão, MTD Souza, JHCD Oliveira, JME Giraldi
International Journal of Business Forecasting and Marketing Intelligence 3 …, 2017
642017
Estrutura e estratégia: evolução de paradigmas
FC de Almeida, AJM Neto, JME Giraldi
Revista de Gestão USP 13 (2), 15-26, 2006
582006
The influence of store image on customer satisfaction: a case study of a shoe store
JMEG Tarsis Souza Silva
Brazilian Business Review (English Edition. Online) 7 (2), 60 - 77, 2010
53*2010
Metabolomics as a marketing tool for geographical indication products: a literature review
ALL Cassago, MM Artêncio, J de Moura Engracia Giraldi, FB Da Costa
European Food Research and Technology 247 (9), 2143-2159, 2021
502021
Reciprocal effect of tourist destinations on the strength of national tourism brands
GE de Oliveira Santos, JME Giraldi
Tourism Management 61, 443-450, 2017
502017
The image of Brazil as a tourism destination: an exploratory study of the American market
FG Mariutti, JME Giraldi, E Crescitelli
International Journal of Business Administration 4 (1), 13, 2013
502013
Reasons for country image evaluation: A study on China image from a Brazilian perspective
J de Moura Engracia Giraldi, AA Ikeda, MC Campomar
Journal of Database Marketing & Customer Strategy Management 18, 97-107, 2011
432011
Sexual appeal in print media advertising: effects on brand recall and fixation time
BT Fidelis, JHC Oliveira, JME Giraldi, ROJ Santos
Research Journal of Textile and Apparel 21 (1), 42-58, 2017
422017
A imagem do Brasil no exterior e sua influência nas intenções de compra
JME Giraldi, DT de Carvalho
RAC Eletrônica 3 (1), 22 - 40, 2009
412009
Differences on the image of Brazil in external markets according to consumers' age, gender, knowledge about the country and country of residence
FTC Guina, JME Giraldi
International Journal of Business Science & Applied Management (IJBSAM) 7 (2 …, 2012
402012
Brazil's image as a social representation process
JME Giraldi, IME Giraldi, AA Scaduto
African Journal of Business Management 5 (22), 8821, 2011
402011
Shared brands and sustainable competitive advantage in the Brazilian wine sector
VA Castro, JME Giraldi
International Journal of Wine Business Research 30 (2), 243-259, 2018
392018
Marketing communications via celebrity endorsement: an integrative review
PI Rocha, JH Caldeira de Oliveira, JME Giraldi
Benchmarking: An International Journal 27 (7), 2233-2259, 2020
362020
A influência das dimensões da qualidade de serviços na satisfação do cliente: um estudo em uma empresa do setor de controle de pragas
DT Spina, JME Giraldi, MMB de Oliveira
REGE-Revista de Gestão 20 (1), 93-112, 2013
362013
Análise da Imagem do Brasil por meio do Anholt Nation Branding Index
FG Mariutti, JME Giraldi
Revista Turismo Visão e Ação - Eletrônica 14 (1), 15, 2012
362012
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