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Morgan-Thomas, Anna
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Consumer engagement in online brand communities: a social media perspective
L Dessart, C Veloutsou, A Morgan-Thomas
Journal of Product & Brand Management 24 (1), 28-42, 2015
18682015
Beyond technology acceptance: Brand relationships and online brand experience
A Morgan-Thomas, C Veloutsou
Journal of Business Research 66 (1), 21-27, 2013
8532013
Capturing consumer engagement: duality, dimensionality and measurement
L Dessart, C Veloutsou, A Morgan-Thomas
Journal of Marketing Management 32 (5-6), 399-426, 2016
7932016
The evolution of platform business models: Exploring competitive battles in the world of platforms
Y Zhao, S Von Delft, A Morgan-Thomas, T Buck
Long Range Planning 53 (4), 101892, 2020
3262020
Digital ecosystem and consumer engagement: A socio-technical perspective
A Morgan-Thomas, L Dessart, C Veloutsou
Journal of Business Research 121, 713-723, 2020
2052020
Internet and exporting: determinants of success in virtual export channels
A Morgan‐Thomas, S Bridgewater
International Marketing Review 21 (4/5), 393-408, 2004
1862004
Post-entry internationalization dynamics: differences between SMEs in the development speed of their international sales
A Morgan-Thomas, MV Jones
International Small Business Journal 27 (1), 71-97, 2009
1842009
I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management
SA Osuna Ramírez, C Veloutsou, A Morgan-Thomas
Journal of Product & Brand Management 28 (5), 614-632, 2019
1282019
Brand negativity: a relational perspective on anti-brand community participation
L Dessart, C Veloutsou, A Morgan-Thomas
European Journal of Marketing 54 (7), 1761-1785, 2020
1232020
Rethinking technology in the SME context: Affordances, practices and ICTs
A Morgan-Thomas
International Small Business Journal 34 (8), 1122-1136, 2016
882016
Self-presentation, privacy and electronic word-of-mouth in social media
O Pasternak, C Veloutsou, A Morgan-Thomas
Journal of Product & Brand Management 26 (4), 415-428, 2017
852017
A systematic literature review of brand commitment: Definitions, perspectives and dimensions
SA Osuna Ramírez, C Veloutsou, A Morgan-Thomas
Athens Journal of Business & Economics 3 (3), 305-332, 2017
842017
Online activities and export performance of the smaller firm: A capability perspective
A Morgan-Thomas
European Journal of International Management 3 (3), 266-285, 2009
752009
Of possums, hogs, and horses: Capturing the duality of student engagement in elearning
A Morgan-Thomas, A Dudau
Academy of management learning & education 18 (4), 564-580, 2019
382019
What drives anti-brand community behaviours: an examination of online hate of technology brands
L Dessart, A Morgan-Thomas, C Veloutsou
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
372016
Communicating moral legitimacy in controversial industries: The trade in human tissue
AR Reuber, A Morgan-Thomas
Journal of Business Ethics 154, 49-63, 2019
352019
Negative online brand engagement: conceptualisation, scale development and validation
X Dong, C Veloutsou, A Morgan-Thomas
Journal of Research in Interactive Marketing, 2024
92024
Understanding eINVs through the lens of prior research in entrepreneurship, international business and international entrepreneurship
AR Reuber, E Fischer, A Morgan-Thomas
The Routledge companion to international entrepreneurship, 165-185, 2014
92014
Global Online Entrepreneurship Past Research and Future Directions
A Morgan-Thomas, R Reuber
Adam Smith Research Foundation: Working Papers Series 4, 2013
62013
Material Conflict: MOOCs and Institutional Logics in Business Education
A Morgan-Thomas, A Abrunhosa, J Ignacio Canales
Materiality in Institutions: Spaces, Embodiment and Technology in Management …, 2019
52019
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